City Dairy Toronto
A Yellow Wagon on Every Street
Paul Huntley Collection.
Milk For Britain - A Dime Sends a Quart
In 1941, an urgent transatlantic radio broadcast from British Minister of Food, Lord Woolton, directed the following question to millions of listeners in Canada,
“Won’t you people in America do without cream in your coffee just one day a week so that little kiddies in Britain can have milk?”The question would be answered by Kinsmen founder Hal Rogers.
Hal Rogers had founded the Kinsmen Club at Hamilton, Ontario on February 21, 1920, as a social club to promote fellowship and to educate young business professionals. In 1941, Rogers mobilized the Kinsmen clubs into a war services organization expanding the club’s role of proving providing humanitarian aid in crisis times. Within two days of the Woolton broadcast the Kinsmen clubs had made a pledge to deliver millions of quarts of Milk For Britain and received government approval to be the sole agency to collect funds for that purpose. The fundraising campaign would embrace all aspects of club and community events. Kinsmen clubs would host derbies, parties, dinners, galas, tag days, car and house raffles and apple days, all fundraising missions to raise money for milk that would be shipped in powdered form overseas. Each dime earned would deliver one quart of milk for Britain
“British people never ask for charity. Except for his Lordship’s broadcast address we have never been asked for a single quart of milk. We know that it is needed now more than ever from the thank you notes that keep pouring into us.”
Hal Rogers, September 1943
2016 marks the 75th anniversary of the " Milk For Britain" campaign. See Kin Canada