City Dairy Toronto
A Yellow Wagon on Every Street
Milkman - More than just the Milk.
The milkman was a unique part of the community. He or she in their daily visit to the neighborhood, likely knew every house, every family member and the household’s life changing events, both triumphs and tragedies. The milkmen always knew who they could count on to offer a drink on a hot or cold day, or which family would offer a snack time treat to a grateful equine companion on a long delivery run. The delivery team would learn about every bump on the road and would move carefully along the route with their fragile load of clanking milk bottles. Most dairy workers were likely to stay in the same career until their retirement and many a milkman continued their service to the community in volunteer roles long after their last milk run.
During the Second World War, advertisements focused on the nutritional and health benefits of consuming dairy products.The milkman continued to provide the nation's required dairy products on the Home Front, despite strict rationing and some shortages.Patrons were advised to consume only what they needed and to reduce waste in all areas of their daily lives.
His Master's Helper
"While tumultuous cheers greet a Seabiscuit for running a fast mile on a soft dirt track, the slow pace of the Milk Horse passes unnoticed as he patiently plods his way along hard pavements superheated in the summer sun and zero chilled with the snow and sleet of winter. A good horse is more than chattel, he is his master's pal and helper who lovingly answers to his name as he covers many streets in serving his customers. Mechanical horsepower serves on long hauls and heavy loads, but for intelligent, animated power, the Dairy horse has no peer. The master's helper responds to a call unattended and unguided as he works his way along a well known route."
The City Dairy stable and garage constructed in 1910.